There is a lot of mystery shrouding Diesel's fall/winter campaign this time round. I've tried to Google for previews of its print ads but found nada, save for those found at its homepage and published in various September issue fashion magazines. Here is a sampling:
As you can see, they are probably Diesel's the most avant-garde and high fashion ads yet. Shot by John Scarisbrick, they are also devoid of any obvious themes like 'Live Fast', 'Human After All' or 'Global Warming Ready'.
Perhaps Diesel will reveal all in due course: there was this countdown on its homepage a few weeks ago, alluding to what looks like experiments involving bovines! Whatever it is, the ads are strong and provocative enough such that it doesn't need any fancy taglines.
Also, befitting for a fashion house celebrating its 30th anniversary, the logo has also been revamped, dropping the 'For Successful Living' moniker to be simply known as Diesel. Wanna know more? Click on the youtube (courtesy of Diesel Japan) to find out...