Friday, 22 April 2011

Welcome to the Mother ship


After months of planning, waiting and damn right fantasising, I finally fulfilled one of my longstanding dreams of a return visit to jolly England, and set foot to the continent across the channel for the first time. On 31 March – 8 April, I and three other of my best mates went on holiday to London, Paris and Amsterdam. Fun would be an understatement... it was downright a joie de vivre voyage de la fantastique!

One of my main missions there, apart from enjoying the sights, sounds and smells, the cuisine, culture and club scene, is making a pilgrimage to Diesel stores in all three cities: Dieselfreak is finally home, baby. Talk about variety, I managed to set foot in both flagships in London, a shop-in-shop in Paris and a major downtown store in Amsterdam... and a bought several goodies along the way, of course ;p. This entry focuses specifically on my London escapades.

ps: special thanks to Yusof and Aidil for the covert (and by right illegal) pics, without them, everything i write in this entry are merely rumours, gossips and hearsay. Luv ya lots!














L: The Convent Garden flagship… 4 floors of pure Diesel heaven. I am truly in awe. The store opens 11pm on a Sunday at yet eager shoppers and staff are already waiting patiently at the front door.

R: Somebody please pinch me, Im really here :)




The attention grabbing window displays, teasing passers-by with a sneak peak of the goodies in store

Enough about the exterior, I wanna go inside! I hear you loud and clear…



L: Welcome inside…

R: The basement floor is were the men's section is located



L: Bags galore

R: Staircase leads to the women's section upstairs



L: For a limited time only, the Adidas-Diesel sneaker collaboration. I spot something interesting here, hehe…

R: Shoes and shades for spring and summer. Note: they are ‘not made for running’


Adidas 2

L: So what did i buy? this T-SITE T-shirt

R: As well the awesome FORUM MID DIESEL TXT sneakers






Portrait of a happy camper Winking smile











L&R: PPC in the luxurious store… some of SS2011 collection in the backgrounds










L: Enjoying the window display featuring runway creations by creative director and designer extraordinaire for Diesel Black Gold, Sophia Kokosalaki

R: I Bought something, hehe…


Wanna know what I got from here? The TOMINOVY-ELOGRAM short-sleeve T shirt and the GELSOLY jacket. My annual dinner getup is sorted!


But not without a test run first…  in Paris! Because there one must always dress like une chic Parisien  Winking smile



PS: Of course , one must also buy Louis Vuitton when strolling down its legendary mother ship in the famed Avenue des Champs-Élysées, hehe…

Tuesday, 12 April 2011

Diesel Fuel For Life: Denim Collection

Diesel presents new editions of the popular Fuel for Life fragrance line for summer 2011, entitled Fuel for Life Denim Collection. Denim Collection includes two fragrances: Fuel For Life Denim Collection Femme and Fuel for Life Denim Collection Homme. In accordance with the tradition of the Diesel fashion brand and their popular jeans, the new fragrances are inspired by the motive of the iconic denim fabric. Denim is the symbol of youth, freedom and effortless sex appeal, always fashionable and always comfortable.

Fuel for Life Denim Collection Femme is a floral woody fragrance elixir, which begins with juicy and fresh raspberries. Flower of jasmine is in the heart, laid on the base of dry woody notes and grey amber.
  • Top notes: raspberry
  • Heart: jasmine
  • Base: woody notes, gray amber

Fuel for Life Denim Collection Homme fresh, spicy and intense flavors, starting with citruses. Lavender and raspberry are in the middle of the composition, followed by the warm woody dry down.
  • Top notes: citruses
  • Heart: lavender, raspberry
  • Base: woody notes

The bottles of signature design are “dressed” in denim, which can be removed due to the metal zippers. The boxes are also adorned with denim graphics and the Diesel label, usually found on the brand’s jeans. The fragrances are available as Eau de Toilette in bottles of 50 ml and 75 ml.