Thus, as a Diesel fan, imagine my most utter disappointment and frustration to realise the fact that there is no Diesel store in my beloved country of mine. Wait, no Diesel in Malaysia? That cannot be... cuz i see them ev'rywhere: in the malls, supermarkets, even in the discount bins. They even place ads on the billboards of KL. So what are you yammering about? I hear you say...
The fact is the Diesel's that they sell in Malaysia are NOT the Diesel's that they sell in Italy, in the US, or even in Singapore. Strange but true. This is because, by some inexplicable (and unexplainable) freak of nature, what its sold here are actually under licence by a certain Kepong based Hing Yiap Group, which also licence other brands like B.U.M Equipment and UnionBay. My theory is that early on they have realised the appeal of the brand and had sought out to licence it to manufacture their own cheaper inhouse clothing and designs 'inspired' by the original line in Molvena, Italy. In other words, ewww...
Diesel as God intended, from Molvena, Italy
Having this so called 'fake' Diesel in Malaysia has made the brand image cheap and unreveared. This is a very precarious situation for an 'original' Diesel fan boy like myself, having to reiterate to my friends and everyone i know of time and time again of the apparent tragedy and disparity (believe me, they know). However, not one to take things lying down, i have taken the initiative to ask Diesel's distributors in South East Asia, Club 21 Pte Ltd on the situation:
Dear Club21, Are there any plans to open a DIESEL store in Malaysia?
If anyone could come to my rescue it is them: if they could buy back the local licence in Thailand and now have opened three stores in Bangkok, they could have easily done the same in Kuala Lumpur. But, alas, here is their reply to my query:
Thank you for contacting Club 21 Malaysia!
With regards to your inquiry, we would like to inform you that Club 21 have not planned to open DIESEL store in Malaysia yet.For new stores opening, please look out for our announcement in http://www.club21global.com/. Looking forward to seeing you at our boutiques soon.
Customer Relationship Management
CLUB 21 RETAIL (M) SDN
Hmm... so it seams at least for now, i still need to take my twice yearly pilgrimage down to Singapore for my Diesel fix. Sigh, who would have thought that living the successful life would be so difficult.