Wednesday, 18 June 2008

30 Years of Successful Living

Diesel lovers know fully well the significance of 1978. Encoded as a design element of almost all of its garments, it refers the year the brand was unleashed to the unsuspecting world. Now come November 2008, the fashion house will celebrate its 30th anniversary in style by releasing a lavish coffee-table book with a no-brainer title Diesel: For successful living (duh!).

I'm not sure of the contents, but no doubt it will be a continuation of the Diesel story canvassed in its previous publication, FIFTY (released in 2005 in conjunction with Renzo's 50th b'day). Published by Rizzoli, with commentary by Saatchi and Saatchi CEO, expect insider information on the evolution and future direction of the brand, lots of photos and design elements, and of course more of the quirky and ironic advertising that we just can't get enough of.

: For Successful Living
Written by Diesel
Pub Date: 4 November 2008
Format: Hardcover
Category: Photography - Fashion
US Price: $150.00
CAN Price: $172.00
ISBN: 978-0-8478-3166-1 (0-8478-3166-3)
Publisher: Rizzoli
Trim Size: 10 x 12-3/8


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