Monday, 26 November 2007
adidas Originals Spring/Summer 2008: Introducing adidas Originals Denim by Diesel
On February 1, 2008
Two iconic lifestyle brands, adidas Originals and Diesel will launch a landmark product collaboration – adidas Originals Denim by Diesel. The first denim collection to result from this four year relationship is a collectible line of extremely detailed, premium denim for true jeans lovers, designed in conjunction with the adidas Originals and the Diesel Creative Team, latter headed by Creative Director Wilbert Das.
Two male and two female models presented in four different washes will be available exclusively at adidas Originals stores all around the world starting spring/summer 2008. Prices range from 160 Euro for the female adi-rohnary model up to 210 Euro for the male adi-viker model. Representing the long-term partnership of the two brands, the range is recognizable by the adidas Originals Trefoil and the Diesel co-branding.
adidas Originals and Diesel – two global brands that stand for authenticity, self-expression and creativity for the fashion forward - have come together in the spirit of unconstrained exploration and collaboration.
“I am an adidas fan myself and I am very excited about this project! It is the first time that Diesel creates a denim line with another lifestyle brand and we wanted to do it with adidas that shares with us the same fresh attitude and care for high quality and creativity” said Renzo Rosso, President of Diesel. “This is the first time that we have entered into a collaboration of this kind with adidas Originals, and we would only do this with the right partner who brings our consumer something truly unique,” explained Hermann Deininger, CMO adidas Sport Style Division. "Now when a consumer walks into one of our stores, we can offer them a complete look - from a track top to jeans to a pair of sneakers.”
The unconditional approach to individuality and expression shared by both brands is presented in the first Originals Denim by Diesel collection and the below the line campaign to celebrate both authenticity and originality.
The general concept behind the different campaign executions is the expression of “83 original ways to successfully waste your time” by presenting playful, inspiring ways to encourage open, uninhibited self-expression and celebrate originality. 83 inspirations is just a start to invite everybody to share ideas in adidas Originals stores, online and through events. Because staying open to others is what being unconstrained is all about.
Saturday, 24 November 2007
- the state of great comfort and extravagant living.
- an inessential but desirable item
The definition seems awfully foreboding, something that is bad, in excess and smells of caste hierarchy. But for all of its negative connotations, luxury to me is essentially a driving force of human nature. Why? Doesn't everyone wants to make better of their lives? To live more productively, more financially able, more healthily, and even per chance, more spiritually? I would like to think that what luxury really means is that it is the pursuit of betterment and success, but in tangible terms.
It is with this (very deep) frame of mind, plus a tinge of excitement and anxiety, that me and a couple of my friends had recently set foot into a certain boutique which is the embodiment of luxury. It has always been a dream of ours to one day own at least a small item from this iconic institution. And that day was now as we feel that ourselves had achieved considerable good fortune in our lives and careers and as such intend to celebrate in a special way. But, before anyone jumps into the wrong conclusions, we are also very grounded in reality: what the Oxford definition conveniently omits is that luxury also comes with a steep price (hehehe...)
So, enough of the psycho-babble and on with the pics:
Friday, 16 November 2007
Diesel strikes Black Gold with a new casual-luxe collection
Thursday, November 15, 2007
(NEW YORK) All that glitters isn't gold--it's Black Gold. At least it will be once Diesel debuts its newest collection, a line that offers consumers an alternative to contemporary brands while maintaining the individual design element the active lifestyle brand is known for.
"We were pioneers in introducing premium denim to the luxury world and now we are ready to define a new concept of prêt-à-porter," said Renzo, Diesel's president and founder. "Diesel Black Gold is an exclusive collection dedicated to those looking for the unpredictable Diesel spirit blended with a sophisticated individual style."
The newly conceived men's and women's line was designed by a team led by Diesel's creative director Wilbert Das. For Das, the Black Gold collection, "boasts fashionable pieces, refined fabrics, unexpected detailing, and special treatments, all combined with Diesel's strong personality and casual twist." It will premiere for the Fall/Winter 2008 season during New York's Mercedes-Benz Fashion Week in February. Shoes, bags, and other accessories bearing the Diesel Black Gold label will launch in Spring 2009. The collection will bear its own unique tag featuring gold lettering on a black backdrop. Price points for jackets range between 220 and 600 euros, while T-shirts will range between 50 and 150 euros.
Diesel Black Gold, which joins the already existing Diesel Denim Gallery as well as the main Diesel collection, will be distributed in its own premium flagships, select department stores, independent contemporary stores, and online retailers. Overall, the collection will be available worldwide in about 850 wholesale contemporary points of sale and 150 premium Diesel stores, including Diesel's new virtual store Diesel Style Lounge, on www.diesel.com.
Wednesday, 14 November 2007
None is more so than Diddy, a graduate of the 4th season of the ratings smash Akademi Fantasia. In his debut album, Diddy reveals the different sides his personality through an eclectic choice of audio-forward pop songs, with a touch of hip-hop and rock. The sparsely produced record serves to accentuate his smooth 'manly' vocals to great affect. The result includes the lusciously haunting HILANG (featuring operatic vocals by Nikki), already a semifinalist in this years Anugerah Juara Lagu; while the mesmerising SAAT is a study of sublime vocal delivery accompanied by only piano arrangement. Diddy plays on his cheerful side with the SALING TERPESONA, a duet with Yanie which served to introduced both to fans. While other fast tracks LENA and KUBU oozes with suave and understated cool. Overall a surprisingly mature and confident offering and definitely raises the bar for his other reality peers.
- Lena (Audi Mok/Nur Fatima)****
- Hilang (Audi Mok/Bash)*****
- Bosan (Shazzy/Bash)***
- Kubu (Audi Mok/Ad Samad)****1/2
- Bebas (Audi Mok/Bash)****
- Saling Terpesona - duet with Yanie (Audi Mok/Nur Fatima)****1/2
- Sana (Azan Addin/Azan Addin)***1/2
- Genggam (Audi Mok/Imran)***1/2
- Puja (Audi Mok & Faizal Tahir/Bash)***
- Saat (Zain/Bash)*****
Friday, 9 November 2007
Step 2: Approach your favourite boutique with heightened anticipation.
Step 3: Once inside, do soak in the atmosphere and have a general glance though of the entire collection.
Step 4: Don't forget to check out the signature items of what your favourite brand is famous for, in this case its jeans, jeans, jeans!
Step 5: Pay close attention to the cutting, fit, wash and detailing. Don't be embarrassed to try on ALL the items of interest and ask for opinions. Remember, what looks good on the rack may not necessarily look good on you!
Step 6: Once satisfied with your choices, proceed to cashier for payment. Do provide the relevant loyalty cards for point accumulation and any extra privileges. Feel free to snap snap at the cashiers for freebies for catalogues, samples and gift premiums.
Step 7: Breath a sigh of relief once the payment transaction is approved. Save any regrets that you may have for later when the statement arrives, hehehe...
Wednesday, 7 November 2007
ps: My picks for the finals are as highlighted... whats yours?
- Aku Pencinta Mu - Ajai/Ajai/Felix
- Angan Dan Sedar - M.Nasir/Loloq/Mawi
- Janjiku - Taja/Tass/Sofaz
- Percayalah Sayang - Vince/M.Zulkifli/Vince
- Farhana(Bumi Kenyalang) - Denai/Andy Rahman/Jinbara
- Destinasi Cinta - Lin Li Zen/Pssn/Datuk Siti Nurhaliza
- 3 Malam Tanpa Bintang - Master G/Azmeer/Fiq
- Sembunyi - Aidit Alfian/Loloq/Misha & Andy
- Itu Kamu - Estranged/Rachael Lawrence/Estranged
- Satu Harapan - Audi Mok/Mabel Liew/Jac
- Bisakah - Aubrey Suwito/Tessh RS/Datuk Siti Nurhaliza
- Izinku Pergi - Azlan Abu Hassan/Sulu Sarawak/Kaer
- Harapan - Hazami/Hazami/Fazli Zainal
- Andainya - Hadi Hassan/J. Looi/Nieyl
- Mahakarya Cinta - Audi Mok/Mohd Shariza Shamsiri/Faizal Tahir
- Kasih Tercipta - Ajai/Shuhaimi Baba/Faizal tahir
- Hilang - Audi Mok/Bash/Diddy
- Paluan Rindu Mu - M.Nasir/Keon/Idayu
- Sejuta Nafas Cinta - Hazami/Loloq/Fazli Zainal
- Ceritera Cinta - Ross Ariffin/Habsah Hassan/Jac & Rio Febrian
Irama Malaysia & Etnik Kreatif
- Samudera - Johan Nawawi/Ahmad Fedtri Yahya/Nora
- Joget Cinta Sakti - El Widyan/Fajrul Norman Rashid & Al Walid/Haziq & Rosma
- Nazam Asmara - S. Atan/Siso/Nas Adilla
- Seteguh Cinta - Hafiz Hamidun/Ito Lara/Waheeda
- Lagu Penglipur Lara - Julfeqar/Umar Kadat/Farawahida
- Kasihnya Balkis - Adnan Abu Hassan/Moharis Yaakup/Aishah
- Suryakanta - Sharon Paul/Ahmad Fedtri Yahya/Zehra Zambri
- Joget Gadis Melayu - Pak Ngah/Siso/Syura
- Dirgahayu - Radeen Sri/Hairul Anuar Harun/Ramlah Ram
- Istimewa Tiada Dua - Hazami/Hazami/Nice & Hazami
Thursday, 1 November 2007
DIESEL is at it again! After collaborating with the doyen of haute couture, Karl Lagerfeld to produce an exclusive line of skintight women's jeans in 2002, another winning combo is currently in the works. The creative director of Dior, John Galliano is joining with DIESEL to create his first childrenswear range. The 5-year licensing agreement will see the first collection coming out in January 2008.
After the ladies and kids getting thier dues , I am hoping that there will also be something of this nature for the guys in the near future. Bespoke suits from DIESEL+Tom Ford perhaps?