Diesel strikes Black Gold with a new casual-luxe collection
Thursday, November 15, 2007
(NEW YORK) All that glitters isn't gold--it's Black Gold. At least it will be once Diesel debuts its newest collection, a line that offers consumers an alternative to contemporary brands while maintaining the individual design element the active lifestyle brand is known for.
"We were pioneers in introducing premium denim to the luxury world and now we are ready to define a new concept of prêt-à-porter," said Renzo, Diesel's president and founder. "Diesel Black Gold is an exclusive collection dedicated to those looking for the unpredictable Diesel spirit blended with a sophisticated individual style."
The newly conceived men's and women's line was designed by a team led by Diesel's creative director Wilbert Das. For Das, the Black Gold collection, "boasts fashionable pieces, refined fabrics, unexpected detailing, and special treatments, all combined with Diesel's strong personality and casual twist." It will premiere for the Fall/Winter 2008 season during New York's Mercedes-Benz Fashion Week in February. Shoes, bags, and other accessories bearing the Diesel Black Gold label will launch in Spring 2009. The collection will bear its own unique tag featuring gold lettering on a black backdrop. Price points for jackets range between 220 and 600 euros, while T-shirts will range between 50 and 150 euros.
Diesel Black Gold, which joins the already existing Diesel Denim Gallery as well as the main Diesel collection, will be distributed in its own premium flagships, select department stores, independent contemporary stores, and online retailers. Overall, the collection will be available worldwide in about 850 wholesale contemporary points of sale and 150 premium Diesel stores, including Diesel's new virtual store Diesel Style Lounge, on www.diesel.com.