DIESEL's Double Take

Look carefully at the picture above… could you spot the difference?

The background picture is a page from the August 2007 Details magazine, while the inset is from the Diesel AW2007 catalogue that I obtained from my Bangkok shopping escapade last month. Both show the same model, porting two different sets of outfits, gazing (or rather posing) sternly at a little brat for roughing it a bit too much at the clone reproduction chamber, resulting in a specimen of prime bodily spare parts going to waste.

Like the age old idiom: boys will be boys, that is how the good folks at Diesel cheekily prophesied that even in the distant sci-fi future where technology takes centre stage in everything in our lives, we are still essentially ‘human after all’. The AW 2007 campaign, produced by the French advertising agency Marcel Paris, is photographed by renowned Swedish video director Johan Renck, marking his first foray into shooting a stills campaign (trivia: Renck is the director for Madonna’s music videos: NOTHING REALLY MATTERS and HUNG UP!). Meanwhile, the clothing is styled by the legendary Patti Wilson, who has worked for the likes DSquared2 and Dolce& Gabanna (anyone notices a pattern here?).

So is there an error in the printing? Should the combo be military green cotton jacket + khakis + leather shoes OR black leather jacket + denim jeans + sneakers? Either way, both looks are hot!