Welcome Bruno!

Introducing Diesel’s new creative director: Bruno Collin

Molvena (Italy), January 14, 2010. The New Year begins with many changes at Diesel, starting with the announcement of the appointment of a new artistic director for the Diesel line. Bruno Collin, French publisher and founder of trend magazine WAD, will be responsible for creating and mixing a team of internal and external creatives to ensure that Diesel continues to be one of the world’s most innovative brands as it enters a new decade. Bruno is also a former editor in chief France of Sportswear International, a freelance for many leading fashion magazines, a product fanatic, a curator of books, a communication expert and a familiar figure on the Paris nightlife scene.

“More than ever, I want Diesel to express its DNA in the most up-to-date and innovative ways,” says Renzo Rosso, President and founder. “The world of fashion has radically changed therefore also the creative process has to follow. I believe in the idea of combining a wide variety of different creative talents: stylists, designers, photographers, graphic designers, artists. This is only the beginning of a revolution that will transform the creative team and the brand’s design process. I’ve been following Bruno for a long time and I believe his work, his ideas, his know-how and taste are a perfect fit for Diesel. Innovative brands should be managed like magazines – a strong, unique identity with constant external input and collaborations that suit the project at hand.”

Bruno Collin comments: “Diesel is one of the few brands I have looked at, almost obsessively, throughout my entire career. A strong brand, both from a communication and from a product point of view, that always sets the pace for the market. My role here will be primarily that of an alchemist, of an orchestra director. The energy this brand exudes only needs new channels of inspiration and expression.”