Sketch of a Diesel chair design by Moroso
Sketch of Diesel lamp by Foscarini
by Nicholas Tamarin // Interior Design // 3/17/2009
Diesel is finally getting out of bed...and heading straight for the living room. The trailblazing denim provocateur, which first entered the home category last April with the Successful Living by Diesel home textiles brand, expands its licensing network next month with two new partners—lighting manufacturer Foscarini, and furniture maker Moroso.
This latest instalment of the Diesel home collection will bow at the upcoming Salone Internazionale del Mobile, running April 22-27 2009. Furniture will be shown at the Moroso stand, while Diesel lamps will be displayed at the Foscarini stand within Euroluce, the show’s lighting component. Additionally, the entire Successful Living by Diesel collection, including bed and bath linens previously launched by Zucchi, will be available for viewing at Diesel's Milan headquarters on April 23.
The new furniture and lighting lines have been designed in-house by the Diesel creative team, led by Wilbert Das, and will be distributed through furniture and lighting showrooms, Diesel stores and select department stores.
"Diesel is a lifestyle brand,” says president Renzo Rosso. “Consumers choose us not only for the product but also for what Diesel represents: the way of life, our values, the ironic, creative and unexpected approach.”