Saturday, 3 January 2009

Diesel SS09 Advertising Campaign


If it ain't broke don’t fix it. Proving that lightning can strike at the same place twice, Diesel must have got something good going on when it chose to re team with innovative photographer John Scarisbrick for the second time round. Taking up where the AW08 campaign lead off, the SS09 campaign continues the black and white format to portray dark and surrealistic imagery.

Diesel SS09 5

By now, everyone must have seen the teaser ad, which literally made tongues a' wagging when Spanish top model Jon Kortajarena got gloriously sneaker-worshipped. The other ads are as equally arresting, like a cat filled apartment  (Yusri, this is what will happen if Naruto and Sakura dont use protection, hehe...), ring of flame and Alice in wonderland redux.

 Diesel SS09 3

 Diesel SS09 6

Diesel SS09 1

Diesel SS09 (6)

Diesel SS09 (7)

Diesel SS09 (3)

Diesel SS09 4

Diesel SS09 2

Diesel SS09 (13)

Diesel SS09 (11)

Diesel SS09 (2)

Diesel SS09 (9)

Like its predecessor, "There are no messages, themes or commentary to understand,” explained Diesel creative director Wilbert Das. “Our objective is to intrigue and provoke a thought.”

Example thought: Hmmm... I'm really digging those sneakers, if I get a pair, I wonder if they are stain resistant and laced with anti-bac?

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