WELCOME TO DIESEL ISLAND
In 2011 the brand sets off to create a brave new world for the braves and terminally stupid.
What should the perfect society look like? Can it ever exist? Are the outrageously stupid the best people to create it? And again: will Diesel be brave enough to buy a real island and raise a flag of independence?
Only time will tell. But first, there’s the dream. As the copy says,“Diesel Island is the least fucked-up country in the world. But give us time.”
Diesel Island: land of the stupid, home of the brave