Always ahead of the curve, Diesel presented its SS2010 Preview collection at the official website: Diesel Rockin’ Dots. The capsule collection combines both classic items and archive pieces which have been updated with Diesel's bold signature: think micro-metal studding on T-shirts and hooded sweats, perforations on leather trousers,circular crocheted knitwear and jacket lapels and shirting laser-cut with the collection's signature studs, dots and perforations.
The launch is tied with the premier of the music video from The Vanities, one of the many acts discovered by the Diesel's long time music talent support programme, Diesel:U:Music. Founded in 2001 as a yearly unsigned music talent awards, Diesel:U:Music has since evolved into an international market space for new music. The video will be the first in a series showcasing other new acts in the coming months
The Vanities, a 4 man band that grew up together in Liverpool, draw their music from spiritual blues and soul roots to revolutionary rock and roll all infected with a driving new wave disco sound and an intimidating wodge of real musicianship to pound out their own idiosyncratic sound. “The band is a perfect match to the rock spirit and attitude of the new SS2010 preview collection”, says Diesel.
And what better way to showcase the cool threads by having the band members themselves rockin’ the rockin’ dots in the video. Simply studalicious…me likey! Hopefully i can nab a few come Xmas time in Singapore, hehe.