Diesel SS2010 Preview

Source: http://nachofoto.com/gallery/Diesel_Milan_Fashion_Week_Menswear_S_S_2010_June_21_2009_in_Milan-1

Diesel participated in the Milan Menswear Fashion Week Spring Summer 2010 held on June 21, 2009 by previewing a small line up of denim, gray and black tailored slim fit pieces, along with graphic t-shirts for their Spring/Summer 2010 collection.

Instead of the normal runway and catwalk presentation, Diesel came up with an interesting art gallery cum museum concept. The audience would peruse and inspect the posing models feigning nonchalance as well as the clothing items that are ‘tastefully’ strewn out on the floor, in ransacked luggage cases, on a burned out upholstery and even in the shotgun seat of a wrecked out car. Talk about high-end junk house hehe…

This is not the first time Diesel turned the tables when introducing a collection,When in first presented its now defunct DieselStyleLab range in 1997, the audience was made to walk the catwalk themselves , with models inspecting THEM as the passed by!

 

I ♥ this bag

I don't normally plug my Diesel conquests, but for this particular entry, I'm making an exception. It’s extra special because this is my very first Diesel bag, and its not just any bag… a DIESEL BLACK GOLD FW09 bag no less! Amo, amo, amo questa borsa!

 

Called ‘Cromo’, this fine piece of Italian craftsmanship is distressed in all the right places, and I particularly love the leather flap than conceals the side pocket… so vintage, rough and ready. Even better the ‘artisan techniques than run through the construction and fabrication of the  product enhances the authenticity and uniqueness of every single item’: Basically in lay speak it means that no two bags are alike. Though I am not sure who ‘Hobson & Sons Ltd.’ on the linen appliqué actually refer to. Anyway, I finally  have the perfect weekend bag that is just nice to carry my essentials, like a Burberry pullover for the movies (verangan tak? hehe…)

Bought  a couple of weeks ago at the Diesel store at the Forum Shopping Mall @ Singapore, it retails at a rather hefty SGD1,149 (although i did saw somewhere online that it is sold for an even whopping €479.95!). But thanks to some premium treatment accorded by the friendly staff, I managed to nab the bag at a very ‘special’ price ;). Thanks guys me ♥ u!

The rest of the FW09 collection is gearing up to be another winner. With extreme weather and jazz being the main theme for the Diesel and Diesel Black Gold collections, respectively. For more secrets from the Brave and what to expect, head along here. Or even better, go to the official website. Hmm… I just cant wait to do my bit for the Singaporean economy (again).

Fuel For Life: Summer Edition

Diesel welcomes summer with the Fuel for life Summer edition. Featuring colourful frosted glass bottles inspired by summer spirits and cocktails, this fragrance offers a refreshing take on the original Fuel for life fragrance.

Diesel Fuel for Life He Summer Edition is a sweeter, lighter version of the original Diesel Fuel For Life, aiming to refresh guys all around the world. This limited edition men's fragrance celebrates summer in a sophisticated spirit, inspired by a refreshing cocktail.

Diesel Fuel For Life He Summer Edition contains a subtle mix of a fusing green Verveine, anis and a divine note of dry wood giving a special blue Curacao cocktail. The limited edtition fragrance is bottled in frozen aquatic coloured glass, designed in a fresh and summery design.

Diesel Fuel For Life She Summer is a sweeter, lighter version of the original Fuel For Life, aiming to refresh girls all around the world. This limited edition celebrates summer in a sophisticated spirit, inspired by a refreshing cocktail.

Diesel Fuel For Life She Summer is a refreshing and energetic limited edition fragrance. The notes includes a glimpse of freezing bergamot, a drop of neroli and a deep heart of jasmine, which combine together to create a unique flowery daiquiri cocktail. The fragrance is contained in an elegant, pink frosted special edition bottle, in the same design as the original Fuel For Life.

Sophia Kokosalaki to be lead designer for Diesel Black Gold

Diesel's New Designer
Jessica Bumpus // 17 June 2009, 11:58AM // http://www.vogue.co.uk

GREEK designer Sophia Kokosalaki is to take the design helm of Diesel's Black Gold line.

"[Kokosalaki's] talent is incredible. Her taste in high end fashion is already known, but what people do not necessarily expect from her is her skill in dealing with denim and contemporary casual, the core of Diesel Black Gold," says Renzo Rosso, chairman of Diesel and its holding company, Only the Brave. "I hope this experience will give her the possibility to further affirm her place in today's international fashion scenario."

Positioned above the brand's Diesel and Diesel Denim Gallery offerings, Diesel Black Gold - which uses more expensive fabrics - made its debut during New York Fashion Week in February 2008. "It is always inspiring to work with people at the top of their game. This is a very fortuitous time for me and my business," Kokosalaki - who has also just acquired her eponymous label from Only the Brave - tells WWD.

It is not yet known what the London-based designer's official title will be or which season she will start from.