Monday 9 February 2009

Don’t mind doin’ it for the kids…

diesel-binoculars

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At Diesel, the children’s fashion line is not simply a copycat  of the adult line or even to design oversize doll clothing: they have their own course of R&D, styling and image. That is why in coming up with the AW 2008 campaign, Diesel tries to capture the innate sense of adventure and free wheeling imagination of our ever inquisitive bambinos. The result is the print campaign and short film which won a Gold for Online Film in the Interactive category at the Epica Awards 2008 entitled “The Explorers of the Past and Future”. Click the link to experience your long-lost childhood, hehe…

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