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Strap on, ride hard…

If last year saw the launch of the uber-chic Fiat 500, Diesel now wants to provide the option for its two-wheeler customers to travel in style by introducing a sleek, futuristic looking helmet, dubbed the 'Mowie'.

Created in partnered with AVG, this helmet features fully washable liners, interchangeable visor in four different colours, neck guard made from leather, signature Mohawk crest as well as a polished 'Diesel' label at the rear. At last, something gorgeous to protect that beautiful mind of yours…

Recessionista’s rejoice

While the current global recession is getting dire indeed, there is no reason for being all doom and gloom in the fashion department. Diesel empathises with the man on the sidewalk for wanting a bit of catwalk, and would like to lend a helping hand on Black Friday 17th April 2009.

Just print these outlaw currency notes from the Diesel website at redeem at participating stores around (including the three in Singapore) and enjoy 30% off all the latest offerings.

Denim that is truly, uniquely YOU

This SS09 will see the release of the Diesel Bastonati denim collection. In case you’re wondering, bastonati is Italiano for "beyond recognition."

 

 

 

 

What makes this line special is at each pair of jeans truly, uniquely one-of-a kind.

 

This is because each pair has been meticulously hand-treated to  make sporadic  permanent creasing, random paint spots, rips and reinforced holes in such a way that no two jeans will ever be same.

How’s that for an ‘it’ wash!