Diesel FW2011 Advertising Campaign: Diesel Island

 

Diesel continues their ‘Diesel Island’ marketing campaign for a second season with this set of ads for FW2011. Having reached the promised land for six months now, the Diesel Island pioneers began the all-important work of laying the foundations of nationhood: the writing of the constitution. Enacted laws have included:

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Photographed by Guy Aroch and Nacho Ricci and commissioned by Agency Santo Buenos Aires, the campaign features models Andrew Smith, Jonas Kesseler, Josh Beech, Matteo Martari and Zhao Lei.

Miami Fashion Week: Diesel Swimwear Collection 2012

 

 

Diesel Black Gold SS2011 Menswear Collection preview

 

Diesel Black Gold have revealed their Spring / Summer 2012 menswear collection.

The collection dives deeper into the brand’s DNA, emphasizing and expressing the nomad soul of this metropolitan hero. This season, the sea is his natural element and his language. The garments stand for fluidity and freedom, paying homage to the world of navy. Holes and breaks mark the collections with traveling pains of everyday use. Re-adaptation and re-contextualization through dyeing and patchworks; constructed and functional apparel decorated and customized with floral and marine stitching-print-laser-stencil. The S/S 2012 menswear collection will be introduced with an exclusive presentation at Diesel Penthouse in Milan on June 19th, and during trade shows such as Tranoi in Paris.

 

Diesel Black Gold 2012 Resort Collection

 

NEW YORK, June 14, 2011 // By Brittany Adams // www.style.com

Diesel Black Gold's Resort collection felt lighter and more accessible than Fall and Spring, which were, dare we say, a touch too rock 'n' roll for even Diesel's flashy customer. This season was about feel-good prints, with seemly doses of leather and denim (a fabric surprisingly absent on recent runways) mixed in. Designer Sophia Kokosalaki showed a psychedelic, "mineral-inspired" pattern on parachute silk, which she whipped into various blouses, and a sporty jacket that was very Members Only.

On another vibrant note, there was a series of color-blocked knit looks that had Tetris-like charm. Leather came into play on a dress bodice that could be detached from its jersey skirt. And as far as denim goes, we'd skip over the poncho jacket but go for the boyfriend jeans that had just the right amount of slouch and a slight pink tint. While you could certainly find similar ones for less, there's no way they'll have been washed, treated, blasted, beaten, and painted like this pair.

New Diesel scent for her, and a reincarnation for him

Diesel Loverdose

Diesel spices up its perfume line with the new edgy edition named Loverdose in a game of words that be interpreted as "Lover Dose" or "Love Overdose”. The fragrance is announced as a beautiful but deadly weapon of seduction, made to ignite passions like never before.

Diesel Loverdose allegedly possesses molecules that stimulate hypothalamus, the part of the brain responsible for attraction and lust.

The very composition is floral – spicy, opening with star anise and mandarin. Sambac jasmine, licorice and gardenia petals form the core of the composition, placed on an oriental base of amber, vanilla and woody notes.

The bottle is symbolically designed to resemble a heart – shaped diamond pierced by an arrow, colored in intense shades of purple. The face of the fragrance is a young model Ashley Smith. Diesel Loverdose is available as 35, 50 and 75 ml Eau de Parfum.

 

Only the Brave: Captain America

Diesel Only The Brave has often been advertised as a ‘hero’ fragrance and now Diesel are taking that image to the next level by collaborating with Marvel on their newest limited edition: Diesel Only The Brave Captain America. For a limited time only Diesel Only The Brave will be available in a special Captain America flacon, decorated with the icon from Captain America’s shield and patriotic metallic blue.

The clenched fist bottle design is perfectly suited to Captain America’s muscled superhero image and is sure to become a collector’s item. This limited edition will be available from July 2011, just in time for the release of the new Captain America movie – Captain America: The First Avenger.

Like the original Only the Brave and the red Iron Man Limited Edition, the juice itself is exactly the same so don’t expect anything new there – this is more of a collector’s item, available as a 75ml eau dea toilette later this year.

Keeping it in the family…

 

EXCLUSIVE: MyFDB Fuels Up With Diesel’s Stefano Rosso

May 12, 2011 // MYFDBlog

Stopping for lunch at the Chateau Marmont wearing a grey sweatshirt with a striking red Diesel Lips sticker on it, you’d never pin the soft-spoken Stefano Rosso as Diesel‘s Head of Strategic Brand Alliance. An FIT graduate, who started his fashion career working with ZooYork and Ecko in 2005, he then returned to his home country of Italy to join the family business. Now in 2011, Stefano, son of Diesel founder Renzo Rosso, is continuing to push the global brand’s influence further. MyFDB joined him at the Chateau to learn more about his position and what’s next for Diesel.

As the Head of Strategic Brand Alliances for Diesel, what exactly does your position entail?
Every time I talk to people about my job, they always ask me, “So exactly what do you do?” It’s kind of simple. I take care of all the collaborations with the company and with other parties. It could be brands, it could be artists or musicians, so we can create new collaborations with the brands. Collaborations that are not technically licenses, they tend to be short term and have an objective that is totally different…We want to keep and add even more coolness to our brand. Meanwhile, technically licenses are just a brand extension to gain extra revenue from the exploitation of your brand. This is what I don’t like to do.

We loved your collaboration with Uffie! Can you reveal any artists or collaborations that Diesel has in the works?
There is something that we are doing right now but it’s at the first stage of development which we will develop into something bigger. We are doing a collaboration with Ducati Motorbikes…so we are now sponsors of the Ducati motor-racing team with the two pilots Nicky Hayden, who is American and Valentino Rossi, who is Italian. It is only the first step of a bigger collaboration, as we want to put the two brands together to do something even more interesting and more exciting.

With Diesel being a well known global brand, how would you describe Diesel’s diverse style influence across the globe?
It’s very interesting…The opportunity [that comes with] being a global brand is that you’re able to deliver one message to everybody, they all get the same message. So, of course this has its challenges as you find yourself limiting your tone of voice or being misunderstood by different cultures. But as a matter of fact, if you really want to leave a mark or a sign, you have to be very consistent with what you say and how you say it. So that’s why we decided as a brand to have only one global collection for the entire world and one global advertising campaign with one product and one tone of voice for everybody. It’s either you like it and you’re into it and then you really stand for something strong…or you like something else.

Since you’re town for the WWD Denim Forum, what denim trends can we expect to see this fall?
This is a very technical question. In the past year and a half, I think we have really invested a lot of time in new treatments. Especially, in treatment techniques that will allow your 5 pocket to look even better and different every single day. We have one patent technique that we are using and [it will] actually be in store this year for the first time. It is called “turbo dying” and it’s a special technique in which the more you wear your 5 pocket, the more it gets used, but it takes half of the time to get the end result of having a vintage denim [look] than a regular 5 pocket. This is because we apply a special treatment that will age your denim in a very fast way. After 60 days you can have a 5 pocket that looks maybe 3 years old.

Do you have any other exciting plans while your in Los Angeles?
You know it’s very strange, because LA is a glamourous city…but I actually came for a very private reason. I came for my sister’s graduation from college, so it was a family moment. I probably will spend more time with my family in these four days than in the past two years.

Lastly, What advice do you have for aspiring fashion industry hopefuls?
Do everyday what you really really really love and if you think something is good, its nice, you believe in it; just do it. Don’t ever go to compromise because nowadays if you compromise, you’re just doing something that somebody else is already doing. So you’re never going to win… The only way you are going to win, is if you have a strong idea and go all the way through with it.

Great advice indeed and we can’t wait to get a pair of turbo dyed jeans. A special thank you to the team at Diesel and Stefano Rosso for sharing his insights with MyFDB.

Diesel bits, here and there…

Its the weekend and I'm all cooped up at home, thanks to the extremely balmy weather of late. Sigh, makes me wish I was back in Europe where the its nice and pleasant. Speaking of which, I'm sharing a few more Diesel related pics from the last months trip. 

 

 

The For Successful Living by Diesel home collection at Galleries LaFayette, Paris. Lots of interesting and eye-catching furnishings on display. Hope to get a few for my future abode

 

 

The Diesel store in downtown Amsterdam

 

 

 

 

 

 

 

 

Accessories on display. The Mowie motorbike helmets are most definitely the in thing of the season.

 

 

 

 

 

 

 

 

 

I wanna get lost in Diesel Island right now…

Welcome to the Mother ship

After months of planning, waiting and damn right fantasising, I finally fulfilled one of my longstanding dreams of a return visit to jolly England, and set foot to the continent across the channel for the first time. On 31 March – 8 April, I and three other of my best mates went on holiday to London, Paris and Amsterdam. Fun would be an understatement... it was downright a joie de vivre voyage de la fantastique!

One of my main missions there, apart from enjoying the sights, sounds and smells, the cuisine, culture and club scene, is making a pilgrimage to Diesel stores in all three cities: Dieselfreak is finally home, baby. Talk about variety, I managed to set foot in both flagships in London, a shop-in-shop in Paris and a major downtown store in Amsterdam... and a bought several goodies along the way, of course ;p. This entry focuses specifically on my London escapades.

ps: special thanks to Yusof and Aidil for the covert (and by right illegal) pics, without them, everything i write in this entry are merely rumours, gossips and hearsay. Luv ya lots!

 

LONDON: COVENT GARDEN

 

 

 

 

 

 

 

 

 

L: The Convent Garden flagship… 4 floors of pure Diesel heaven. I am truly in awe. The store opens 11pm on a Sunday at yet eager shoppers and staff are already waiting patiently at the front door.

R: Somebody please pinch me, Im really here :)

The attention grabbing window displays, teasing passers-by with a sneak peak of the goodies in store

Enough about the exterior, I wanna go inside! I hear you loud and clear…

L: Welcome inside…

R: The basement floor is were the men's section is located

L: Bags galore

R: Staircase leads to the women's section upstairs

L: For a limited time only, the Adidas-Diesel sneaker collaboration. I spot something interesting here, hehe…

R: Shoes and shades for spring and summer. Note: they are ‘not made for running’

L: So what did i buy? this T-SITE T-shirt

R: As well the awesome FORUM MID DIESEL TXT sneakers

 

 

 

 

Portrait of a happy camper

LONDON: NEW BOND STREET

 

 

 

 

 

 

 

L&R: PPC in the luxurious store… some of SS2011 collection in the backgrounds

 

 

 

 

 

 

 

L: Enjoying the window display featuring runway creations by creative director and designer extraordinaire for Diesel Black Gold, Sophia Kokosalaki

R: I Bought something, hehe…

Wanna know what I got from here? The TOMINOVY-ELOGRAM short-sleeve T shirt and the GELSOLY jacket. My annual dinner getup is sorted!

But not without a test run first…  in Paris! Because there one must always dress like une chic Parisien 

PS: Of course , one must also buy Louis Vuitton when strolling down its legendary mother ship in the famed Avenue des Champs-Élysées, hehe…