Diesel is celebrating its 30th anniversary with a bang!
In conjunction with thirty years of successful living, the iconic brand will be hosting simultanious parties around the world. xXx will take place on October 11th 2008, among others in Tokyo, Beijing, Dubai, Amsterdam, Tel Aviv, Athens, Milan, Zurich, Paris, Munich, Stockholm, Copenhagen, Barcelona, Oslo, Helsinki, London, Sao Paolo and New York. xXx promises "24 hours of blazing hot, time zone-hopping performances from hundreds of the world’s greatest bands and superstar DJs, alongside the very best of the Diesel-U-Music rosta; all set to a landscape of bleary-eyed beautiful people, liggers and pukers. Amen."
Amen indeed
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